Social proof can double your website conversion. This is how to get social proof that grows your business.
If people are unsure , they seek out others for guidance on their behavior. The smartest marketers understand the uncertainties of their clients and then incorporate social proof in the right place and time.
If you can provide quality social proof that reduces the uncertainty, you’ll witness significant conversion increases. We’ve seen as high as 400 percent improvement.
Have you noticed that restaurants have a limited amount of space in their reception areas? This is to make lines outside, signaling those who walk by that the restaurant is highly sought-after. It’s social proof.
Here are some of the ways internet-based businesses make use of social proof.
1.B2B companies make use of customer logos on their landing pages
2.SaaS startups obtain influential bloggers to endorse their applications.
3.Ecom startups grow their own following on Instagram to give a seal of approval for new customers.
Social proof is no longer a nice to have, it’s a necessity. It’s a MUST have. A requirement every business needs.
Here are some ways you can start showing social proof.
- Review of products
- Page of landing PR (earned media)
- Following and engagement on social media. Insights on all of these methods.
Review of the products
93% of consumers who use online shopping are influenced by reviews prior to purchasing (source from Qualtrics). If you don’t have reviews, your customers may be unsure of your product and likely to fail to sell. The most efficient method of collecting reviews is to ask customers to review your product.
- Post-purchase links to ask customers to rate your product.
- Incentivize. Give a promo to customers who are willing to review. The review will be beneficial to you and there is a potential for them to benefit from other offers from you in the future.
Also, it is important to note that negative reviews actually improve the conversion rate of checkouts. If a review that is partially negative suggests that the product is worth the purchase it indicates authenticity. Display it near to the very top of the page to increase conversion
If your business has customers, some might have engaged audiences. If they’re a fan of your brand you could ask them to write testimonials for you. If they’re well-known in your business niche, their credibility is more important than a conversion.
Experts with a reputation for excellence may not have the time to write testimonials for you. Let them know that it’s easy. Research and then write a short testimonial in their tone of writing*. Then, send the text to them. Allow them to make minor edits. They’re more likely to agree a recommendation if you perform the heavy lifting.
TIP: Add an image of yourself. Testimonials that include photos will be remembered more than testimonials without photographs. They’re more real and less scripted. As a result, people are more likely to trust them than just text.
They’re a reason why many startups have an array of logos on LPs. When they’re recognizable they’re an effective tool for conversion. B2C: Use logos from relevant outlets when writing about your products.
B2B: Include the logos of your best-known and respected customers.
Customers turn to influencers for product recommendations they’re more likely to trust and buy products that influencers recommend. You can try this: an amount of stock for “gift” to influential people. • Ask them to share the post on social media in the event that they are pleased with the idea.
Customers prefer brands with huge active social followings Customers who are considering buying from them think, “If 100k people follow this brand, it should be worth following” To increase your follower base you must focus on one channel and consistently create valuable content.
Final thought. Be sure that your social proof includes:
* Credible: Untrustworthy social proof can reduce conversion. (That’s the reason 4.5-star reviews are better than 5-star reviews.)
* Relevant: It should help your brand/product.
* Attractive Social proof: Does it indicate a positive growth?
Make use of social proof to reduce friction and objection points:
* On price pages *
*Next to statements that appear too promising to be true
*Near-critical CTAs. Generic positive reviews of your item will not be effective, nor will objection handling.