Nonprofit Organisations can now leverage the huge opportunity of social Proof. Would you jump off a cliff just because your friends were doing it? Probably not. But, according to a Nielsen survey, 82% of you would make a purchase (in part) because a friend or family member recommended it. This is a very simple, real-world example of […]...

Since the introduction of the term Social proof by Robert Cialdini in his 1984 book, Influence, where he describes it as a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation digital marketers have been using it in almost every industry to win over new customers.  There many online shoppers who are usually und...