Landing Page Archives

How to improve your startup’s conversion rate through A/B testing.

Posted on February 5, 2022 By Edwin Kariuki

We’ve done several A/B tests and here are some of the things we’ve learnt. A/B testing is the science of testing changes to see if they improve the conversion of your landing pages, whether on email or website. In this short article we’ve covered; Deciding what to A/B test Prioritizing valuable tests Tracking and recording […]...

How to Use Social Proof to Grow Your Brand.

Posted on January 30, 2022 By Edwin Kariuki

Social proof can double your website conversion. This is how to get social proof that grows your business. The psychology If people are unsure , they seek out others for guidance on their behavior. The smartest marketers understand the uncertainties of their clients and then incorporate social proof in the right place and time. If […]...

How to Create a Converting Landing Page

Posted on January 30, 2022 By iBMqBVLksd

1. Your “above the fold” (ATF) section is the part of your site that’s immediately visible before scrolling. When visitors see this, they decide to either keep scrolling or bounce. In seconds, they attempt to assess: What you do. Whether you’re a fit for them. 2. If your ATF is confusing or uninteresting, visitors bounce. […]...

How to fix your landing page and increase conversions

Posted on September 27, 2020 By Edwin Kariuki

Allow Me to tell you one of the Greatest misconceptions in Internet business: A great deal of traffic in your site equals a lot of earnings. However, it signifies nothing should you can not turn them into clients . That is why traffic creation is simply half of the struggle. The landing pages are accountable […]...