Conversion Optimization Archives

How to Double Your Conversion Rate

Posted on February 22, 2022 By Edwin Kariuki

Want to double your conversion rates? Start by embracing the idea of: “One path of success” Especially on landing pages! Let me show you how with these 10+ examples. Let’s break down “one path of success.” It means that you should eliminate unneeded distractions on a landing page. And make it VERY easy for a […]...

How to improve your startup’s conversion rate through A/B testing.

Posted on February 5, 2022 By Edwin Kariuki

We’ve done several A/B tests and here are some of the things we’ve learnt. A/B testing is the science of testing changes to see if they improve the conversion of your landing pages, whether on email or website. In this short article we’ve covered; Deciding what to A/B test Prioritizing valuable tests Tracking and recording […]...

How to Create a Converting Landing Page

Posted on January 30, 2022 By iBMqBVLksd

1. Your “above the fold” (ATF) section is the part of your site that’s immediately visible before scrolling. When visitors see this, they decide to either keep scrolling or bounce. In seconds, they attempt to assess: What you do. Whether you’re a fit for them. 2. If your ATF is confusing or uninteresting, visitors bounce. […]...

How to fix your landing page and increase conversions

Posted on September 27, 2020 By Edwin Kariuki

Allow Me to tell you one of the Greatest misconceptions in Internet business: A great deal of traffic in your site equals a lot of earnings. However, it signifies nothing should you can not turn them into clients . That is why traffic creation is simply half of the struggle. The landing pages are accountable […]...

How nonprofits can use Social proof for social good.

Posted on August 27, 2020 By Edwin Kariuki

Nonprofit Organisations can now leverage the huge opportunity of social Proof. Would you jump off a cliff just because your friends were doing it? Probably not. But, according to a Nielsen survey, 82% of you would make a purchase (in part) because a friend or family member recommended it. This is a very simple, real-world example of […]...