How to fix your landing page and increase conversions

Allow Me to tell you one of the Greatest misconceptions in Internet business:

A great deal of traffic in your site equals a lot of earnings.

However, it signifies nothing should you can not turn them into clients .

That is why traffic creation is simply half of the struggle.

The landing pages are accountable for turning traffic into clients and winning that next region of the struggle. But that is where the true battle occurs. Just 2.35 percentage of landing page visits wind up in conversions.

Several factors influence the capacity of the landing page to convert traffic. The plan is an essential one. Repairing your layout to make it simpler to convert is essential for winning more clients.

In this informative article, find five ways your present landing page layout could be damaging conversions at the moment.

1.
Assembling a high-converting landing page could be challenging.

There is so much you may want to share to your potential clients: costs, features, client reviews, case studies, trademarks of customer businesses, and several different things.

You may need none, but three webpages to match everything.

It is so tempting to mention that these items, therefore the CTA can quickly wind up in the exact bottom of the webpage. Because of this, the visitor does not see it immediately if they land on the webpage.

This is a massive mistake which hurts conversions.

The most important intention of the CTA would be to draw the interest of the visitor into the actions you would want them to shoot. Putting it in the exact bottom of this webpage reduces its capacity to deliver on this objective.

It instantly draws the interest of the traffic, which is essential for maximum conversions.

Look how Crello puts a contrasting, persuasive CTA that is impossible to overlook.

As you can see, the backup with this SaaS landing page is quite brief, also, to prevent causing extra distractions.

The backup cites the main benefits for people:

“Produce animations and images”
What exactly? “Create like a professional”
Can it be hard? “No design skills required.”
The copy has to be succinct and communicate these things, which can be only sufficient to convince the reader to convert.

They can quickly click the button and begin taking advantage of those. If the CTA was not easily available, the possibility that they’d click it could be reduced.

2.
For the clients, the very fact your product or provide is quite good does not mean a good deal.

In reality, just 34 percentage of clients trust brands they’ve bought from.

Many prefer to buy from reputable companies, so they frequently search for positive customer testimonials and other trust signs. A scarcity of these in your landing page signifies a great deal of possible clients will go away.

That is why you want to have trust signs to set up trust with potential clients.

The Frequent trust signs are:

Customer reviews
user testimonials
client/partner trademarks
business accreditations
product buys.
Your landing page should possess a minumum of one sort of confidence index to convert more traffic.

By way of instance, you may include a client review following the item features part. Here is 1 case from ZoomShift that utilizes a review to advertise its Timesheet program.

Additionally, try to incorporate the title of the client and the firm they work in. This adds additional credibility to the inspection.

Spendesk does a fantastic job by sharing additional details about company customers. Each review they exhibit at their landing pages contains photographs of consumers, standing in their businesses, and titles of the companies.

In addition to this, Spendesk also exhibits the ratings on popular review sites, which also increases the authenticity.

Another highly effective method to supply multiple trust indicators would be to display push notifications.

There are far more significant Kinds of alarms to reveal:

The notifications may also encourage people to convert into prospects by registering for a newsletter. If you do not send one out, check these wonderful newsletter thoughts for inspiration.

However, the very best thing is they reveal your organization has a fantastic history and individuals trust you. This is enormous for conversions!

3. The Style that Distracts in the CTA
Has a lot of visual components which minimize the white area
has visuals comprising several colors that”stink” the CTA in them
has the exact same background colour as the CTA that keeps it from standing out from the rest of the content.
Every one these can lead to the failure to concentrate the interest of people on the activity.

Make sure that the landing page layout utilizes lots of white space. That is crucial to create the CTA more notable and concentrate the interest of the traffic on it.

Guru Tip: examine your own page at different resolutions to determine whether the CTA is visible on cellular devices.

As you can see, that the CTA remains prominently displayed, meaning that the responsive site design stays non-distracting.

It is possible to go with a minimalist layout on your landing page — that is among the greatest graphic design tendencies in 2020, by the way — since it reduces layout components. This makes it a lot easier to make prominent CTAs.

4. Too Much Duplicate
Very early to the landing page creation procedure, you may understand you have too many fascinating ideas to discuss.

Yes, the exact same old stuff: costs, characteristics, awards, client reviews, videos, FAQs, case studies, logos of customer businesses, along with other items.

We receive it. When you receive a guest on a landing page, then you have to provide them as much pertinent information as you can.

But consider: if you do, then you may wind up getting a landing page which has enormous blocks of text. It may even seem like something similar to this.

Yet, it reveals what a lot of copy is able to make your landing page exceptionally unappealing and dry as dust.

It is not your private essay, therefore many folks simply won’t see this, and I do not blame them one bit.

There are two ways that you may consider repairing this: composing a brief copy and supplying responses to FAQs using a chatbot.

To begin with, you need to maintain the copy succinct, on-point, persuasive, and very clear .

It uses classes to present the backup, which can be limited to a single sentence for each segment.

The backup describes what the consumers may do with the application, making it more persuasive for prospective users.

Write the backup in a very clear and succinct speech. It is the very best to be certain that the possible client can quickly realize what you’re offering.

Additionally, you may want to put in a merchandise FAQ chatbot. This technique is known as”conversational landing page” since the visitor essentially has a conversation concerning the merchandise together with the chatbot.

Many people will need to ask questions prior to making the choice to purchase, therefore a chatbot is a fantastic instrument to provide answers and prevent cluttering the page with text.

Rather than having a sign up form or visiting the product pages, the customer can become nearly immediate help from dedicated operators.

People who get their replies quickly will be more inclined to convert, all thanks to this chatbot.

Pooch Bandana, as an instance, utilizes an wonderful chatbot to provide assistance to clients seeing their product pages.

It is personalized in a very amazing way that appeals to the target market — pet owners.

A chatbot such as this should definitely draw the eye of pet owners searching Pooch Bandana’s site.

Beginning the dialogue is actually simple — that the client just needs to input their message which works well to decrease friction. As a result of the chatbot, the manufacturer can connect with prospective customers whenever they’d like to ask a question about a product.

In this manner, the company creates the visitor experience on a landing page far more engaging.

You are able to add a complimentary chatbot program to landing pages and product pages also, by way of instance, personalize it to resemble FAQs.

5. A Lengthy Sign-up Form
Developing a high-converting landing page is about minimizing distractions and friction.

A lengthy sign-up form produces a great deal of friction making it increasingly challenging to convert, a landing page plus it will not convert that good.

That is how a lot of your clients will think, also, if they visit a very long signup form on your site.

Thus, it is not a fantastic idea to get lead creation .

Reduce the amount of areas to fill out to decrease friction. Now, consider collecting just the crucial details like the email and title.

Here is how Automate.io can it.

In any case, there’s a registration via Gmail accessible, which lets you join in a couple of clicks.

By making the signup so straightforward, you may even make it much easier for your clients to convert. It’s still possible to request more info from them following the enrollment is finished.

Vyper.ai goes one step farther and reduces the amount of fields from the sign-up form into you personally. To make a social networking competition , the user simply needs to type in the title of the brand.

The rest of the details are asked afterwards, so creating the initial step into making a habit sociable networking competition is ridiculously simple.

Therefore, to sum up: rough and long signup types on landing pages do not work. You want a brief form which makes it effortless to convert a chatbot to provide clients the answers they have to make a determination.

Repair These Mistakes to Acquire More Conversions
There are numerous things which may be damaging the capability of your landing pages to convert visitors into customers.

The ones that you’ve only read about are a few of the most frequent ones, so check if they’re a problem for your enterprise.

Use the hints I have discussed, and winning the next portion of the struggle for customers will end up easier.

I’d like to tell you of the biggest Truths in online Industry:

Lots of visitors to your website equals a great deal of revenue.

Don’t make me wrong, finding visitors to drop by your internet site and landing pages would be a great win. Yet, it means absolutely nothing if you cannot change them to customers.

This is exactly the reason traffic creation isn’t just half of this struggle.

The landing webpages are responsible for turning people into customers and successful that second portion of the battle. But that’s where the real struggle happens. Only 2.35 percent of landing page visits wind up in conversions.

Why so few?

Many factors help determine the capability of the landingpage to directly convert traffic. The plan is an essential one. Fixing the layout to ensure it is less difficult to transform is a must for winning customers.

Inside this post, discover five manners your current landing page design can possibly be hurting conversions at the moment.

Inch. No Telephone Action AboveTheFold

Building a high-converting landingpage could be challenging.

There’s so much you may possibly want to share with your prospective clients: prices, attributes, customer testimonials, case research , logos of client companies, and many other things.

You may possibly want not one, but a few pages to match all.

It is very tempting to mention all these specific things, so the CTA can easily end up at the very bottom of the page. As a result, the visitor will not see it directly away whenever they land onto the page.

This is an immense mistake which hurts conversions.

The major aim of the CTA is to draw the interest of their visitor into this action you want them to take. Placing it at the exact base of this page decreases its own ability to provide on this objective.

The Way to Resolve This Landing Page Error:
First, you will need to have an above-the-fold CTA. It instantly attracts the attention of their traffic, that is vital for optimum conversions.

See how Crello puts a contrasting, persuasive CTA that is certainly not possible to missout.

Because you are able to observe, the backup on this SaaS landing page is very quick, too, to avoid inducing additional distractions.

The copy mentions the most important benefits for traffic:

What? “Easiest online design application”
For exactly what? “Produce animations and graphics”
Thus what? “Produce like a pro”
Might it be tough? “No design skills necessary.”
The copy needs to be succinct and communicate these points, that can be just sufficient to convince the reader to transform .

The guest lands onto the webpage, reads concerning the benefits, likes themand BAM! They could instantly click the button and start taking advantage of those. In the event the CTA wasn’t readily available, then the possibility they would click it’d be much lower.

If you take advantage of a landingpage builder or a template, ensure that the CTA is set over the fold on all apparatus.

2. A Scarcity of Almost Any Rely on Indicators

For your customers, the simple fact your solution or offer is excellent doesn’t signify much.

The truth is that only 3 4 percent of all customers expect brands they’ve even bought from.

Lots of prefer to buy from trusted businesses, so they frequently look for favorable customer reviews as well as different hope indicators. A scarcity of those in your landingpage implies lots of likely future customers will go off .

This is exactly the reason why you will need to possess trust indexes to determine confidence with prospective customers.

The Typical trust signs are:

Customer testimonials
user evaluations
client/partner logos
marketplace accreditations
merchandise purchases.
How to Fix This Page Error
Your landing page must possess a minumum of one type of trust index to convert more visitors.

For instance, you can include a client review after the merchandise features section. Here’s 1 case from ZoomShift which uses a review to market its time sheet app.

Also, try to incorporate the title of this customer along with the company they work in. This provides additional credibility to this review.

Spendesk really does a great project by sharing more information about company clients. Each review that they display at their landing webpages contains pics of consumers, position in their own companies , and also names in their own businesses.

On top of this, the Spendesk also displays the ratings popular review websites, which likewise increases your authenticity.

Another effective way to deliver multiple hope indexes will be always to demonstrate drive notifications. By the addition of that the ProveSource widget for your site, for instance, you can display notifications like these over the landing page.

You can find far more significant types of notifications to reveal:

Add-to-cart alarms , e.g. “Samantha simply extra our solution to the cart”
sign-up alerts , “Jack just signed up for the email newsletter”
product order alarms , e.g.”Mark simply bought our item or service”
social media-related notifications,”1000 fresh people followed us Instagram today.”
The notifications can also invite visitors to change into leads by signing up for a newsletter. If you really don’t ship out one, check these awesome News-Letter notions for inspiration.

But the optimal/optimally thing is that they show that your company includes a good heritage and people expect you. It really is huge for conversions!

3. The Design that Distracts from the CTA

The design of your landing page could be deflecting in the CTA if it’s

Has too many visual things that minimize the snowy distance
H AS visuals featuring quite a few hues that”bury” that the CTA inside these
has an identical background colour because the CTA which prevents it from stand out from the remaining portion of this content.
All of these will bring about the failure to focus the eye of visitors on this activity. They’ll simply take a look about and also leave.

The Way to Fix This Landing Page Mistake:
Be certain the landingpage design uses loads of white space. This can be vital to make the CTA additional prominent and focus that the eye of the traffic to it.

Here’s how Helpjuice does it. The landing web page’s white distance helps to ensure that the CTA can be really as outstanding as it might be.

Guru Tip: test your page at several resolutions to find out whether the CTA is visible on cell devices.

Here’s the way the HelpJuice’s landingpage looks like over the smartphone screen.

Because you can see, that the CTA is still prominently displayed, which means the responsive site design remains non-distracting.

You may select a minimalist style on your landing page — which will be one of the greatest picture design trends in 2020, from how — since it reduces design and style factors. This tends to make it easier to produce first-class CTAs.

4. Too-much Replicate

Quite early into the landing page creation procedure, you might realize you have too many exciting thoughts to share with you.

Yes, even the very same older materials: deals include awards, features , customer reviews, videos, FAQs, casestudies, trademarks of customer companies, as well as different things.

We receive it. When you receive yourself a visitor on a landing page, then you need to give them the maximum amount of useful info as feasible.

But feel about: For those who do, then you may wind up getting a landingpage which contains enormous blocks of text. It can even look just like some thing in this way.

That’s a bit of an exaggeration, obviously. Yet, it demonstrates just what overly much copy is able to get your landing page tremendously unappealing and dry .

It isn’t your own own essay, therefore many individuals simply wont read this, and I actually don’t blame them one bit.

The Way to Fix This Landing Page Blunder:
There are just two ways by which you are able to consider fixing that: composing a short copy and giving replies to FAQs using a chatbot.

To begin with you want to maintain exactly the copy succinct, on-point, compelling, and very clear .

Just like this landingpage out of ReferralCandy. It makes use of groups to present the copy, which is bound by a single paragraph for each part.

The copy describes that which the end consumers could do with the tool, that helps it be more compelling for potential users.

Write the copy at a clear and concise speech. It’s the best to guarantee that the possible customer can immediately realize what you are supplying.

In addition, you might want to add a product FAQ chatbot. This system is also known as”directional landing-page ” as the visitor fundamentally has a dialog in regards to the product with the chatbot.

Many people will need to ask questions before making the decision to purchase, so a chatbot can be actually really a great device to offer replies and stay clear of cluttering the webpage with text.

This is the way the basic conversational landing page looks like, thanks to Tidio.

Rather than working with a subscribe form or going to the item pages, the visitor will get nearly immediate assistance from dedicated operators.

People who undergo their responses fast are more likely to convert, all as a result of its chatbot.

Using chatbots on landing pages in creative ways has been gaining popularity.

Pooch Bandana, by way of example, employs an wonderful chatbot to provide assist with customers visiting their pages.

It’s personalized in really a excellent way that appeals to the prospective audience — dog proprietors.

A chatbot in this way would truly attract the attention of pet owners surfing Pooch Bandana’s website.

Starting the conversation is really effortless — the customer simply must enter own message — which is useful to decrease friction. Thanks to the chatbot, the newest could join to prospective clients whenever they’d love to ask a query regarding a item.

In this manner, the company makes the guest expertise on the landing page many more rewarding.

Creating a conversational landing-page is so easy. You can add a free chatbot program to both landing pages and pages and, by way of example, customise it to resemble FAQs.

5. A Long Sign-up Form

Producing a high-converting landingpage is about decreasing friction and distractions.

A lengthy sign-up form makes a lot of friction and makes it increasingly troublesome to convert, also a more landingpage plus it wont change that fantastic.

Think of you must put in your name, address, phone number, electronic mail, firm name, number of employees, location, and lots of different facts to subscribe to. Right?

That is the way lots of your web visitors can presume, also, should they visit that a long signup form onto your own site.

Thus, it is perhaps not a good idea to get direct production .

The Way to Resolve This Page Mistake:
Lessen the range of fields to fill outside to decrease friction. Now, try collecting just the crucial details like the email and name.

Here’s how Automate.io does it.

Automate.io’s homepage, which is also a landing page, also includes a signup kind with only 3 fields. In any case, there’s a registration via g mail accessible, that enables you to join in a few clicks.

By creating the log-in so easy, you could also ensure it is a lot simpler for the clients to convert. You are able to still request extra details out of these immediately after the enrollment is completed.

Vyper.ai goes one particular step further and lowers the range of fields from the sign-up shape to you personally. To generate a social media contest, the user just should key from the name of their brandnew.

All other specifics are asked after, so making the first step to creating a habit social networking marketing contest is ridiculously easy.

Thus, last but not least: rough and long signup types on landing webpages don’t work. You need a brief form that makes it straightforward to convert a chatbot to provide clients the answers they will need to earn a choice.

Fix All these Mistakes to Get Much Additional Conversions

You’ll find lots of important issues that may be damaging the capability of one’s landing pages to change visitors to clients.

Those you’ve just read are a few of the most frequently made ones, so assess if they’re a problem for your small business enterprise.

Use the tips I have mentioned, and profitable the next portion of the struggle for customers will turn out to be much easier.

Let me tell you one of the biggest misconceptions in online business:

A lot of traffic on your website equals tons of revenue. 

Don’t get me wrong, getting people to visit your website and landing pages is a great win. Yet, it means nothing if you can’t turn them into customers.

That’s why traffic generation is only half of the battle.

The landing pages are responsible for turning visitors into customers and winning that second part of the battle. But that’s where the real struggle happens. Only 2.35 percent of all landing page visits end up in conversions.

Why so few?

Many factors influence the ability of the landing page to convert visitors. The design is a critical one. Fixing your design to make it easier to convert is a must for winning more customers.

In this post, find five ways your current landing page design could be hurting conversions right now.

1. No Call to Action Above the Fold

Building a high-converting landing page can be a challenge.

There’s so much you might want to share with your potential customers: prices, features, customer testimonials, case studies, logos of client companies, and many other things.

You might need not one, but three pages to fit everything.

It’s so tempting to mention these things, so the CTA can easily end up at the very bottom of the page. As a result, the visitor doesn’t see it right away when they land on the page.

This is a huge mistake that hurts conversions.

The main purpose of the CTA is to draw the attention of the visitor to the action you’d like them to take. Placing it at the very bottom of the page reduces its ability to deliver on this goal.

How to Fix This Landing Page Mistake:

You must have an above-the-fold CTA. It immediately draws the attention of the visitors, which is a must for maximum conversions.

Look how Crello places a contrasting, compelling CTA that’s impossible to miss.

As you can see, the copy on this SaaS landing page is very short, too, to avoid causing additional distractions.

The copy mentions the most important benefits for visitors:

  • What? “Easiest online design tool”
  • For what? “Create animations and graphics”
  • So what? “Create like a pro”
  • Is it difficult? “No design skills necessary.”

The copy needs to be concise and convey these points, which are just enough to convince the reader to convert.

The visitor lands on the page, reads about the benefits, likes them, and BAM! They can immediately click on the button and start taking advantage of them. If the CTA wasn’t readily accessible, the chance that they would click it would be lower.

If you use a landing page builder or a template, ensure that the CTA is placed above the fold on all devices.

2. A Lack of Any Trust Indicators

For your customers, the fact that your product or offer is very good doesn’t mean a lot.

In fact, only 34 percent of customers trust brands they have even bought from.

Many prefer to purchase from trusted companies, so they often look for positive customer reviews and other trust indicators. A lack of those on your landing page means a lot of potential customers will go away.

That’s why you need to have trust indicators to establish trust with potential customers.

The common trust indicators are:

  • customer testimonials
  • user reviews
  • client/partner logos
  • industry accreditations
  • product purchases.

How to Fix This Landing Page Mistake

Your landing page must have at least one kind of trust indicator to convert more visitors.

For example, you can include a customer review after the product features section. Here’s one example from ZoomShift that uses a review to promote its Timesheet app.

Also, try to include the name of the customer and the company they work in. This adds more credibility to the review.

Spendesk does a great job by sharing more details about business customers. Each review they display at their landing pages has photos of customers, position in their companies, and names of their businesses.

On top of that, Spendesk also displays the ratings on popular review sites, which also adds to the credibility.

Another powerful way to deliver multiple trust indicators is to show push notifications. By adding the ProveSource widget to your website, for example, you can display notifications like these on the landing page.

There are more important types of notifications to show:

  • add-to-cart notifications, e.g. “Samantha just added our product to the cart”
  • sign up notifications“Jack just signed up for our email newsletter”
  • product purchase notifications, e.g. “Mark just purchased our product”
  • social media-related notifications, “1,000 new people followed us Instagram today.”

The notifications can also encourage visitors to convert into leads by signing up for a newsletter. If you don’t send out one, check these awesome newsletter ideas for inspiration.

But the best thing is that they show that your company has a good history and people trust you. This is huge for conversions!

3. The Design that Distracts from the CTA

The design of your landing page can be distracting from the CTA if it:

  • has too many visual elements that minimize the white space
  • has visuals containing many colors that “bury” the CTA in them
  • has the same background color as the CTA which prevents it from standing out from the rest of the content.

All of these can result in the failure to focus the attention of visitors on the action. They’ll take a look around and leave.

How to Fix This Landing Page Mistake:

Ensure that the landing page design uses plenty of white space. This is a must to make the CTA more prominent and focus the attention of the visitors on it.

Here’s how Helpjuice does it. The landing page’s white space ensures that the CTA is as prominent as it can be.

Pro Tip: test your page at different resolutions to see if the CTA is clearly visible on mobile devices.

Here’s how the HelpJuice’s landing page looks like on a smartphone screen.

As you can see, the CTA is still prominently displayed, which means that the responsive website design remains non-distracting.

You can go with a minimalist design for your landing page – which is one of the biggest graphic design trends in 2020, by the way – because it reduces design elements. This makes it easier to create prominent CTAs.

4. Too Much Copy

Very early into the landing page creation process, you might realize that you have too many exciting ideas to share.

Yes, the same old stuff: prices, features, awards, customer testimonials, videos, FAQs, case studies, logos of client companies, and other things.

We get it. When you get a visitor on a landing page, you need to give them as much relevant information as possible.

But think about: if you do, you might end up with a landing page that has huge blocks of text. It can even look like something like this.

That’s a bit of an exaggeration, of course. Yet, it shows what too much copy can make your landing page extremely unappealing and dry as dust.

It’s not your personal essay, so most people simply won’t read it, and I don’t blame them one bit.

How to Fix This Landing Page Mistake:

There are two ways you can go about fixing this: writing a short copy and providing answers to FAQs with a chatbot.

First, you want to keep the copy concise, on-point, compelling, and clear.

Like this landing page from ReferralCandy. It uses categories to present the copy, which is limited to one sentence for each section.

The copy describes what the users can do with the tool, which makes it more compelling for potential users.

Write the copy in a clear and concise language. It’s the best to ensure that the potential customer can quickly understand what you’re offering.

Also, you might want to add a product FAQ chatbot. This technique is called “conversational landing page” because the visitor basically has a conversation about the product with the chatbot.

Many visitors need to ask questions before making the decision to buy, so a chatbot is a good tool to provide answers and avoid cluttering up the page with text.

Here’s how a simple conversational landing page looks like, courtesy of Tidio.

Instead of using a sign up form or going to the product pages, the visitor can get almost immediate assistance from dedicated operators.

Those who get their answers fast will be more likely to convert, all thanks to the chatbot.

Using chatbots on landing pages in creative ways has been gaining popularity.

Pooch Bandana, for example, uses an awesome chatbot to offer assistance to customers visiting their product pages.

It’s personalized in a really amazing way that appeals to the target audience – dog owners.

A chatbot like this should definitely attract the attention of dog owners browsing Pooch Bandana’s website.

Starting the conversation is really easy – the customer just needs to enter their message – which works well to reduce friction. Thanks to the chatbot, the brand can connect with potential customers whenever they would like to ask a question about a product.

This way, the business makes the visitor experience on a landing page a lot more engaging.

Creating a conversational landing page is easy. You can add a free chatbot app to both landing pages and product pages and, for example, customize it to resemble FAQs.

5. A Long Sign-up Form

Creating a high-converting landing page is all about minimizing friction and distractions.

A long sign-up form creates a lot of friction and makes it more difficult to convert, a landing page with it won’t convert that great.

Just imagine that you must enter your name, address, phone number, email, company name, number of employees, location, and many other details to sign up. Ridiculous, right?

That’s how many of your customers will think, too, if they see a long sign-up form on your website.

So, it’s not a good idea for lead generation.

How to Fix This Landing Page Mistake:

Minimize the number of fields to fill out to reduce friction. At that point, try collecting only the essential information such as the email and name.

Here’s how Automate.io does it.

Automate.io’s homepage, which is also a landing page, has a sign-up form with only three fields. Besides, there’s a registration through Gmail available, which allows you to sign up in a few clicks.

By making the sign-up so simple, you can also make it easier for your customers to convert. You can still request more information from them after the registration is done.

Vyper.ai goes one step further and reduces the number of fields in the sign-up form to one. To create a social media contest, the user just needs to type in the name of their brand.

All other details are requested later, so making the first step to creating a custom social media contest is ridiculously easy.

So, to sum up: long and demanding sign-up forms on landing pages don’t work. You need a short form that makes it easy to convert or a chatbot to give customers the answers they need to make a decision.

Fix These Mistakes to Get More Conversions

There are many things that might be hurting the ability of your landing pages to convert traffic into customers.

The ones you’ve just read about are some of the most common ones, so check if they are a problem for your business.

Use the tips I’ve mentioned, and winning the second part of the battle for customers will become much easier.